BUY ANY 2 BRAS, SAVE 20%!

$ 31.99$ 27.99

BUY ANY 2 BRAS,  SAVE 20%!

SMLXL
ChaiBlackWhite

UGrow™ Fabric

Our UGrow™ fabric allows our bras to support you all day long, no matter what your milk supply is.

Clip Down Clasps

Our clasps allow you to get ready to feed with one hand so you can juggle everything else with the other hand.

Free shipping

Free exchanges

Free returns

      

The Everyday Maternity Bra is exactly what it sounds like: your everyday must-have! With a higher neckline than the Beautiful Bra, this bra provides optimal support and comfort.

Made with our UGrow™ Technology, this bra is designed to grow and change with you, leaving you with the perfect fit all day, no matter if you just pumped or haven't nursed in hours.

Learn more about UGrow™!


*When in doubt, we recommend ordering ONE size up!

Live-in Comfort

  • UGrow™ Technology - the perfect fit all the time
  • Drop-down clasps
  • Easy access for breastfeeding


Full shape and support

  • Higher cut for maximum comfort
  • Incredible breath-ability
  • Steady and gentle support


Wash-cycle certified

  • No Underwire
  • Seamless soft cups 
    The Everyday Maternity & Nursing BraThe Everyday Maternity & Nursing BraThe Everyday Maternity & Nursing BraThe Everyday Maternity & Nursing Bra
    The Everyday Maternity & Nursing Bra with UGrow™ Technology | New Bloom
    $ 31.99$ 27.99

    BUY ANY 2 BRAS, SAVE 20%!

    SMLXL
    ChaiBlackWhite

    free shipping

    free exchanges

    free returns

          

    The Everyday Maternity Bra is exactly what it sounds like: your everyday must-have! With a higher neckline than the Beautiful Bra, this bra provides optimal support and comfort.

    Made with our UGrow™ Technology, this bra is designed to grow and change with you, leaving you with the perfect fit all day, no matter if you just pumped or haven't nursed in hours.

    Learn more about UGrow™!


    *When in doubt, we recommend ordering ONE size up!

    Live-in Comfort

    • UGrow™ Technology - the perfect fit all the time
    • Drop-down clasps
    • Easy access for breastfeeding


    Full shape and support

    • Higher cut for maximum comfort
    • Incredible breath-ability
    • Steady and gentle support


    Wash-cycle certified

    • No Underwire
    • Seamless soft cups 

      UGrow™ Fabric 

      Our fabric allows New Bloom bras to support you all day long, no matter what your milk supply currently is!

      Clip Down Clasps

      Our clasps allow you to get ready to feed with one hand so you can juggle everything else with the other hand.

      What is hot right now!

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      Size Chart