New Bloom

The Everyday Maternity & Nursing Bra

93 reviews
$ 27.99 $ 31.99

Maternity wear? More like eternity-wear.

Mama, meet your new go-to.

The New Bloom Everyday Bra works around the clock to deliver steady support and comfort you can count on. Featuring a higher neckline for even weight distribution, The Everyday Bra promises all the perks of a lightweight, full-coverage, wire-free lifestyle — without the worry of weak support or shoulder-strap strain. Durability? Don’t sweat it. Our UGrow™ smart-fit fabric technology and breathable, premium cotton blend form the perfect combination to keep you cool, dry, and comfortable, all day long. No matter what, our Everyday Bra is made to move with you through all the twists and turns of motherhood, so you can enjoy the relief of comfortable, dependable, stress-free support every day, without a second thought.

  • Designed with UGrow™ adaptable fabric technology for the perfect fit — built to grow and contract as your body changes
  • Drop-down cups for easy-access, no-hassle breastfeeding
  • Seamless, wire-free support for a luxuriously lightweight and secure lift
  • Higher neckline and full-coverage cups for even weight distribution and support
  • All-day, livable comfort, enhanced breathability, and gentle, snuggle-ready, baby-safe softness
  • Wash-cycle certified for simple, stress-free cleaning

Learn more about UGrow™!

      Color: Chai
      Customer Reviews
      4.8 Based on 93 Reviews
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      Filter Reviews:
      Kailey .
      United States United States
      Great Bra

      Feels like quality material. I really do want to wear it everyday! Looking forward to getting a few more in different colors.

      New Bloom

      Hi Kailey, thank you for your feedback! our goal is to make your motherhood journey just a smidge easier with a comfortably fitting bra!

      A New Bloom Customer
      Nicole M.
      United States United States
      Love This Bra!

      The fabric is so comfortable and lightweight. Fits well and feels great.

      New Bloom

      Hi Nicole. Thank you for your kind words! We've been helping Nursing moms find a bra that fits and more importantly - is comfortable! We have hand selected only the best in fit and comfort and we are happy that you loved them as much as we do.

      Sarah S.
      United States United States
      Love it!

      I absolutely love this bra. In fact, I bought two because I love them so much! It doesn’t matter if I’m engorged or if my little one just ate, they support it all. The clips unhook easily when I want them to, but never when I don’t. I recommend this bra to everyone!

      New Bloom

      I'm happy that you loved our Everyday Bra, Sarah! Thank you for your kind words. Looking forward to more orders from you. :)

      Lainey P.
      United States United States
      Great Purchase!

      So happy with my purchase of the everyday maternity bra and the beautiful maternity bra! I would highly recommend both!

      New Bloom

      I'm glad that you're happy with both bras! Thank you for trusting us, Lainey.

      Molly D.
      United States United States
      Comfort and Value all in one

      Very comfortable bra! I ordered 1 size bigger than my normal bra size and I am very happy I did! I am confident this bra will fit throughout my pregnancy and for postpartum nursing! Great value for the price! A staple piece for any new mom in my opinion!

      New Bloom

      We're so happy you found a perfect bra, Molly! Thanks for the review and good luck with your motherhood journey!

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