The Everyday Maternity Bra

86 reviews
$ 31.99 $ 27.99
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Color
Chai
Black
White
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The Everyday Maternity Bra is exactly what it sounds like: your everyday must-have! With a higher neckline than the Beautiful Bra, this one provides optimal support and comfort.

Made with the amazing UGrow™ Technology, this bra is designed to grow and change with you, leaving you with the perfect fit, always.

Learn more about UGrow™!

Fit Tips

Plus Sizes are recommended for women looking for smaller bands with fuller chests.

When in doubt, we recommend ordering ONE size up!

Live-in Comfort

  • UGrow™ Technology - the perfect fit all the time
  • Drop-down clasps
  • Easy access for breastfeeding

Full shape and support

  • Higher cut for maximum comfort
  • Incredible breath-ability
  • Steady and gentle support

Wash-cycle certified

  • No Underwire
  • Seamless soft cups

      

 

    You have 30 days from your purchase date to try on your New Bloom purchase.

    If you decide to return your item, you can receive a refund if:
    The items has not been worn, damaged, or washed,
    The item has no stains, odors, or hairs and
    The tags are still attached.
    *Disposable Pants are non-refundable and cannot be returned.
    Size Chart
    Customer Reviews
    4.8 Based on 86 Reviews
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    • Reviews
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    Your input is very much appreciated. Share it with your friends so they can enjoy it too!

    Filter Reviews:
    MD
    05/22/2020
    Molly D.
    United States United States

    Comfort and Value all in one

    Very comfortable bra! I ordered 1 size bigger than my normal bra size and I am very happy I did! I am confident this bra will fit throughout my pregnancy and for postpartum nursing! Great value for the price! A staple piece for any new mom in my opinion!

    05/22/2020
    New Bloom

    We're so happy you found a perfect bra, Molly! Thanks for the review and good luck with your motherhood journey!

    JH
    04/24/2020
    Julie H.
    United States United States

    This is a must have!

    Comfortable enough to wear all day AND sleep in. What more could you ask for!

    04/26/2020
    New Bloom

    Thanks for the review Julie! We're so glad you think they're as comfortable as we do!

    AW
    04/17/2020
    Amy W.
    United States United States

    Excellent Purchase

    Comfortable. Form fitting. Ease of use. Provides good shape and maintains shape after washing. I’m very picky with my bras but this is a win!

    04/21/2020
    New Bloom

    Thank you for the great review, Amy! We're so excited that you found a great fit!

    JT
    02/11/2020
    Jonell T.
    United States United States

    LOVE!

    I love this bra. It’s so comfortable! I wish I got it in another color as well!

    L
    10/20/2019
    Lori

    Nice , but too wide

    Nice material, but the design is too wide for me. I ordered a large (36C), as I wear in all my other nursing bras, but the cups are too far apart to wear comfortably.

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    Designed with 'yoo' in mind

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    Customer Reviews
    4.8 Based on 86 Reviews
    Write a Review Ask a Question
    • Reviews
    • Questions

    Thank you for submitting a review!

    Your input is very much appreciated. Share it with your friends so they can enjoy it too!

    Filter Reviews:
    MD
    05/22/2020
    Molly D.
    United States United States

    Comfort and Value all in one

    Very comfortable bra! I ordered 1 size bigger than my normal bra size and I am very happy I did! I am confident this bra will fit throughout my pregnancy and for postpartum nursing! Great value for the price! A staple piece for any new mom in my opinion!

    05/22/2020
    New Bloom

    We're so happy you found a perfect bra, Molly! Thanks for the review and good luck with your motherhood journey!

    JH
    04/24/2020
    Julie H.
    United States United States

    This is a must have!

    Comfortable enough to wear all day AND sleep in. What more could you ask for!

    04/26/2020
    New Bloom

    Thanks for the review Julie! We're so glad you think they're as comfortable as we do!

    AW
    04/17/2020
    Amy W.
    United States United States

    Excellent Purchase

    Comfortable. Form fitting. Ease of use. Provides good shape and maintains shape after washing. I’m very picky with my bras but this is a win!

    04/21/2020
    New Bloom

    Thank you for the great review, Amy! We're so excited that you found a great fit!

    JT
    02/11/2020
    Jonell T.
    United States United States

    LOVE!

    I love this bra. It’s so comfortable! I wish I got it in another color as well!

    L
    10/20/2019
    Lori

    Nice , but too wide

    Nice material, but the design is too wide for me. I ordered a large (36C), as I wear in all my other nursing bras, but the cups are too far apart to wear comfortably.