New Bloom

The Beautiful Maternity & Nursing Bra

132 reviews
$ 31.99 $ 34.99

Who says you can’t navigate the many, messy duties of motherhood in something that’s actually cute?
In the whirlwind of diapers and shapeless disposables, it’s important to have a few pieces that deliver the flattering fit and feel-good style you deserve. The New Bloom Beautiful Bra balances polish and practicality with lovely, classic details and premium features, like our UGrow™ adaptable fabric technology, to help you handle the heavy lifting of pregnancy and breastfeeding in style, in comfort, and with confidence. From the light touches of lace down to the distinct tiny bow, the Beautiful Bra celebrates the many ways you’re making motherhood your own; and encourages you to find strength in the beautiful, little details that showcase your personal style.

  • Designed with UGrow™ adaptable fabric technology for the perfect fit — built to grow and contract as your body changes
  • Drop-down cups for easy-access, no-hassle breastfeeding
  • Seamless, wire-free support for a luxuriously light and secure lift
  • 95% cotton for all-day, livable comfort, enhanced breathability, and gentle, snuggle-ready, baby-safe softness
  • Wash-cycle certified for simple, stress-free cleaning
  • Refined, demi-cup silhouette for medium coverage and maximum support
  • Plus-sizing available
    Learn more about our UGrow™ adaptable fabric!
    Color: Cassia
    Customer Reviews
    4.6 Based on 132 Reviews
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    MARIA C.
    United States United States

    I love how soft this bra is and it is so comfortable!

    New Bloom

    Thank you Maria for taking the time to write this amazing review! We're happy that you love our Beautiful Bra. We know that this bra can help you with your entire pregnancy and breastfeeding journey.

    A New Bloom Customer
    Sarah G.
    United States United States
    Comfy and stylish

    Really like that they are lightly padded and breathable cotton material!!! Just what I was looking for.

    New Bloom

    Hi Sarah, Thank you for your feedback! We're glad that you find our bra comfortable.

    Janet A.
    United States United States
    Love it!

    I have a hard time with nursing bras for reasons most people don’t: even nursing I don’t have a large chest, but the bands are always too tight if the cups are small enough for me. This one is perfect! It’s got lots of hooks so you can really adjust the band, and it actually is pretty on!

    New Bloom

    Hi Janet, thank you for this amazing feedback! We're glad you found the perfect bra for you!

    Kristen B.
    United States United States
    Better than I ever expected.

    So comfortable, it’s the best-fitting nursing bra I’ve ever owned. And much more breathable than most, being almost all cotton!! Buying more ASAP because this thing is getting worn every day.

    New Bloom

    Hello Kristen. Thank you very much for your feedback! I'm glad you are happy with the bras. Customer service and satisfaction is our main priority if need any help for your future order, just shoot us an email and we are happy to help!

    Sara B.
    United States United States
    Great bra, great price, great customer service!

    Very comfortable and great fit! It can be challenging to order maternity bras online, especially if you have large breasts but a small frame—finding a fit is a nightmare! Finding this bra was a blessing! Customer service is superb. (I ordered two different sizes because I was unsure of which would fit me best. I was able to exchange the one that didn’t fit easily and in a timely manner. They even sent me the new one with a premade return label, so shipping the one that didn’t fit back was super easy!)

    New Bloom

    Thanks for letting us know how best we are when it comes to Customer Service Sara. It's difficult to find a perfect bra fit with larger breasts. We've been helping plus size moms find a bra that fits and more importantly - is comfortable! We have hand selected only the best in fit and comfort and we're happy you love them!

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