The Beautiful New Bloom Maternity Bra - With seamless soft cups, ideal for breastfeeding!

$ 55.00 $ 49.99
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The New Bloom Maternity and Nursing Bra is your best friend from pregnancy to breastfeeding. Designed with an emphasis on style and fit, without sacrificing comfort, this bra is your go-to for any occasion.

It incorporates our classic design - with a touch of lace and a nice bow for that fabulous feeling - with our groundbreaking UGrow Technology TM. This means your bra will grow and change with you, from early pregnancy to breastfeeding, leaving you with the perfect fit at any given moment.

Learn more about UGrow™ here.

*Our Plus Sizes - These are recommended for women looking for smaller bands but with fuller chests. For example, a Small Plus would be the best fit a 32DD. 

With a wire-free frame, seamless soft cups and 100% breathable cotton, comfort is a given.

The drop-down clasps also allow for easy one-handed use while maintaining support as you breastfeed.

Product Features

  • UGrow™ Technology - the perfect fit all the time
  • 95% cotton for optimum comfort 
  • Incredible breathability
  • Ideal for sleeping and breastfeeding
  • No underwire
  • Steady and gentle support
  • Demi Cup - ideal for less coverage

New Bloom Tip
As a new mom, you will always need at least 3 bras on hand. One to wear, one in the wash, and one in the cupboard for the next day.

Your new job is very hands-on and frequent spills and subsequent washing is all a part of the fun!

For the best fit, we recommend ordering ONE size up! 


You have 30 days from your purchase date to try on your New Bloom purchase.

If you decide to return your item, you can receive a refund if:
The items has not been worn, damaged, or washed,
The item has no stains, odors, or hairs and
The tags are still attached.
*Disposable Pants are non-refundable and cannot be returned.
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At New Bloom, we want to let you be the best mom you can be by taking care of this one detail for you. To do that, we’re always innovating, always on the lookout for new products and ways to improve our current ones. Other companies will help you take care of your baby, but we are here to take care of you too.

Designed with 'yoo' in mind

Using Premium Materials for Maximum Comfort

Click each pink dot to view more product features

Created for mothers everywhere.