UGrow™ is a unique weave of fabric which allows our bras to expand and contract with your body while still giving you the constant support you need.

HOW YOUR BREASTS WILL CHANGE

Your breast size will change dramatically throughout pregnancy and breastfeeding so that's why a bra with a standardized cup size will never be the perfect fit.

GROWTH PHASE

During pregnancy, you will go through a growth phase, where your gland tissues will grow as they prepare for the production of milk.

POST BIRTH

Once you give birth, your breast will enlarge again, due to the lactiferous glands which are essentially accumulated milk and milk ducts.

BREASTFEEDING

Your breasts will continue to change as you breastfeed, depending on when you feed your baby and how quickly your breast produce milk.

A SPECIALLY DESIGNED FABRIC

UGrow™ is a specially designed fabric used to create the New Bloom Maternity bra. It provides just the right amount of give so our bras can stretch and grow with your body. UGrow™ was developed in conjunction with a Danish medical fabrics specialist, who understands that comfort and support is critical in creating the right product!

COMFORT ALL DAY

When choosing a maternity bra, it is important to keep in mind just how much your breasts are going to change. Your hormone levels will vary, meaning your breast tissue will change and your blood flow will increase. This might cause swelling, soreness or a tingly feeling, which is completely natural and may make your breasts a bit sensitive to touch. As you are breastfeeding, your breasts will constantly vary in size, depending on whether milk is coming in or going out. This might make it hard to find a bra that fits perfectly and provides comfort, but we’ve got the perfect solution. UGrow™ fabric is here to grow with your, during all stages of your pregnancy, and beyond.