Who says you can’t navigate the many, messy duties of motherhood in something that’s actually cute?

In the whirlwind of diapers and shapeless disposables, it’s important to have a few pieces that deliver the flattering fit and feel-good style you deserve. The New Bloom Beautiful Bra balances polish and practicality with lovely, classic details and premium features, like our UGrow™ adaptable fabric technology, to help you handle the heavy lifting of pregnancy and breastfeeding in style, in comfort, and with confidence. From the light touches of lace down to the distinct tiny bow, the Beautiful Bra celebrates the many ways you’re making motherhood your own; and encourages you to find strength in the beautiful, little details that showcase your personal style.

  • Designed with UGrow™ adaptable fabric technology for the perfect fit — built to grow and contract as your body changes
  • Drop-down cups for easy-access, no-hassle breastfeeding
  • Seamless, wire-free support for a luxuriously light and secure lift
  • 95% cotton for all-day, livable comfort, enhanced breathability, and gentle, snuggle-ready, baby-safe softness
  • Wash-cycle certified for simple, stress-free cleaning
  • Refined, demi-cup silhouette for medium coverage and maximum support
  • Plus-sizing available