The Everyday Maternity & Nursing Bra

89 reviews
$ 31.99 $ 27.99
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The Everyday Maternity Bra is exactly what it sounds like: your everyday must-have! With a higher neckline than the Beautiful Bra, this one provides optimal support and comfort.

Made with the amazing UGrow™ Technology, this bra is designed to grow and change with you, leaving you with the perfect fit, always.

Learn more about UGrow™!

Fit Tips

Plus Sizes are recommended for women looking for smaller bands with fuller chests.

When in doubt, we recommend ordering ONE size up!

Live-in Comfort

  • UGrow™ Technology - the perfect fit all the time
  • Drop-down clasps
  • Easy access for breastfeeding

Full shape and support

  • Higher cut for maximum comfort
  • Incredible breath-ability
  • Steady and gentle support

Wash-cycle certified

  • No Underwire
  • Seamless soft cups

      

 

    You have 30 days from your purchase date to try on your New Bloom purchase.

    If you decide to return your item, you can receive a refund if:
    The items has not been worn, damaged, or washed,
    The item has no stains, odors, or hairs and
    The tags are still attached.
    *Disposable Pants are non-refundable and cannot be returned.
    Size Chart
    Customer Reviews
    4.8 Based on 89 Reviews
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    • Reviews
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    Thank you for submitting a review!

    Your input is very much appreciated. Share it with your friends so they can enjoy it too!

    Filter Reviews:
    MC
    07/10/2020
    MaryJo C.
    United States United States
    Everyday Maternity & Beautiful Maternity and Nursing Bras

    They're not the sexiest things out there but they are comfy and make me happy to wear something that fits. I am a 42 DDD and bought a XL, and XLp. They seem great so far. Still pregnant so I haven't tried out the nursing features yet.

    SS
    07/05/2020
    Sarah S.
    United States United States
    Love it!

    I absolutely love this bra. In fact, I bought two because I love them so much! It doesn’t matter if I’m engorged or if my little one just ate, they support it all. The clips unhook easily when I want them to, but never when I don’t. I recommend this bra to everyone!

    07/06/2020
    New Bloom

    I'm happy that you loved our Everyday Bra, Sarah! Thank you for your kind words. Looking forward to more orders from you. :)

    LP
    06/16/2020
    Lainey P.
    United States United States
    Great Purchase!

    So happy with my purchase of the everyday maternity bra and the beautiful maternity bra! I would highly recommend both!

    06/22/2020
    New Bloom

    I'm glad that you're happy with both bras! Thank you for trusting us, Lainey.

    MD
    05/22/2020
    Molly D.
    United States United States
    Comfort and Value all in one

    Very comfortable bra! I ordered 1 size bigger than my normal bra size and I am very happy I did! I am confident this bra will fit throughout my pregnancy and for postpartum nursing! Great value for the price! A staple piece for any new mom in my opinion!

    05/22/2020
    New Bloom

    We're so happy you found a perfect bra, Molly! Thanks for the review and good luck with your motherhood journey!

    JH
    04/24/2020
    Julie H.
    United States United States
    This is a must have!

    Comfortable enough to wear all day AND sleep in. What more could you ask for!

    04/26/2020
    New Bloom

    Thanks for the review Julie! We're so glad you think they're as comfortable as we do!

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    Everyday Bra
    At New Bloom, we want to let you be the best mom you can be by taking care of this one detail for you. To do that, we're always innovating, always on the lookout for new products and ways to improve our current ones. Other companies will help you take care of your baby, but we're here to take care of you too.

    Designed with you in mind

    Using Premium Materials for Maximum Comfort

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    Created for mothers everywhere.
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    Customer Reviews
    4.8 Based on 89 Reviews
    Write a Review Ask a Question
    • Reviews
    • Questions
    Thank you for submitting a review!

    Your input is very much appreciated. Share it with your friends so they can enjoy it too!

    Filter Reviews:
    MC
    07/10/2020
    MaryJo C.
    United States United States
    Everyday Maternity & Beautiful Maternity and Nursing Bras

    They're not the sexiest things out there but they are comfy and make me happy to wear something that fits. I am a 42 DDD and bought a XL, and XLp. They seem great so far. Still pregnant so I haven't tried out the nursing features yet.

    SS
    07/05/2020
    Sarah S.
    United States United States
    Love it!

    I absolutely love this bra. In fact, I bought two because I love them so much! It doesn’t matter if I’m engorged or if my little one just ate, they support it all. The clips unhook easily when I want them to, but never when I don’t. I recommend this bra to everyone!

    07/06/2020
    New Bloom

    I'm happy that you loved our Everyday Bra, Sarah! Thank you for your kind words. Looking forward to more orders from you. :)

    LP
    06/16/2020
    Lainey P.
    United States United States
    Great Purchase!

    So happy with my purchase of the everyday maternity bra and the beautiful maternity bra! I would highly recommend both!

    06/22/2020
    New Bloom

    I'm glad that you're happy with both bras! Thank you for trusting us, Lainey.

    MD
    05/22/2020
    Molly D.
    United States United States
    Comfort and Value all in one

    Very comfortable bra! I ordered 1 size bigger than my normal bra size and I am very happy I did! I am confident this bra will fit throughout my pregnancy and for postpartum nursing! Great value for the price! A staple piece for any new mom in my opinion!

    05/22/2020
    New Bloom

    We're so happy you found a perfect bra, Molly! Thanks for the review and good luck with your motherhood journey!

    JH
    04/24/2020
    Julie H.
    United States United States
    This is a must have!

    Comfortable enough to wear all day AND sleep in. What more could you ask for!

    04/26/2020
    New Bloom

    Thanks for the review Julie! We're so glad you think they're as comfortable as we do!