The Everyday Maternity Bra

83 reviews
$ 31.99 $ 27.99
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The Everyday Maternity Bra is exactly what it sounds like: your everyday must-have! With a higher neckline than the Maternity Bra, this one provides optimal support without being too high.

It's made with breathable seamless fabric to give you all the support you need, without reminding you that it's there.

Made with the amazing UGrow Technology TM, this bra is designed to grow and change with you, leaving you with the perfect fit, always.

Learn more about UGrow™ here.

With a wire free frame, super supportive cups, lightly molded removable padding and breathable double fabric, comfort is undeniable.

The drop-down clasps also allow for easy one-handed use while maintaining support as you breastfeed.

Product Features
  • UGrow Technology TM - the ultimate fit all the time
  • Super supportive cups
  • Removable padding
  • Breathable double layer seamless fabric
  • Ideal for breastfeeding
  • Gentle and super comfortable support

New Bloom Tip
As a new mom, you will always need at least 3 bras on hand. One to wear, one in the wash, and one in the dresser for the next day.

Your new job is very hands on and frequent spills and subsequent washing is all a part of the fun!

    You have 30 days from your purchase date to try on your New Bloom purchase.

    If you decide to return your item, you can receive a refund if:
    The items has not been worn, damaged, or washed,
    The item has no stains, odors, or hairs and
    The tags are still attached.
    *Disposable Pants are non-refundable and cannot be returned.
    Size Chart
    Customer Reviews
    4.8 Based on 83 Reviews
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    Filter Reviews:
    Jonell T.
    United States United States


    I love this bra. It’s so comfortable! I wish I got it in another color as well!


    Nice , but too wide

    Nice material, but the design is too wide for me. I ordered a large (36C), as I wear in all my other nursing bras, but the cups are too far apart to wear comfortably.



    This bra is so so comfortable. I didn't find it overly supportive but the comfort factor makes it a great bra for around the house or a quick pop down to the shops. It is really easy to feed bub and keeps it shape even after being folded down. I need more!

    Leanne A.

    Very comfy and pretty

    Love everything except the removable cup inserts which always twist and flip in the wash. It's nice having an option to remove them but is a bit fiddly fixing them again


    Sizing chart

    I feel as though the sizing chart wasn't correct when I ordered mine. I am a 36C so I ordered the large, I am already to the last clip and have no extra room for when I have my daughter and my milk comes in.

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    Everyday Bra
    At New Bloom, we want to let you be the best mom you can be by taking care of this one detail for you. To do that, we're always innovating, always on the lookout for new products and ways to improve our current ones. Other companies will help you take care of your baby, but we're here to take care of you too.

    Designed with 'yoo' in mind

    Using Premium Materials for Maximum Comfort

    Click each pink dot to view more product features

    Created for mothers everywhere.