The Beautiful Maternity & Nursing Bra

117 reviews
$ 34.99 $ 31.99
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Chai
Mocha
Black
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The New Bloom Maternity and Nursing Bra is your best friend from pregnancy to breastfeeding. Designed with an emphasis on style and fit, without sacrificing comfort, this bra is your go-to for any occasion.

It incorporates our classic design - with a touch of lace and a nice bow for that fabulous feeling - with our groundbreaking UGrow™ Technology. This means your bra will grow and change with you, from early pregnancy to breastfeeding, leaving you with the perfect fit at any given moment.

Fit Tips

Plus Sizes are recommended for women looking for smaller bands with fuller chests.

When in doubt, we recommend ordering ONE size up!

Live-in Comfort

  • 95% breathable cotton
  • UGrow™ Technology - the perfect fit all the time
  • Drop-down clasps

Full shape and support

  • Demi Cup - ideal for less coverage
  • Incredible breath-ability
  • Steady and gentle support

Wash-cycle certified

  • No Underwire
  • Seamless soft cups

      

You have 30 days from your purchase date to try on your New Bloom purchase.

If you decide to return your item, you can receive a refund if:
The items has not been worn, damaged, or washed,
The item has no stains, odors, or hairs and
The tags are still attached.
*Disposable Pants are non-refundable and cannot be returned.
Size Chart
Customer Reviews
4.6 Based on 117 Reviews
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Your input is very much appreciated. Share it with your friends so they can enjoy it too!

Filter Reviews:
AJ
07/12/2020
Alyssa J.
United States United States
This may be my new favorite bra! Order multiple colors--you won't regret it!

This fit is absolutely perfect! I've used many nursing bras and was pleased with how easy the bra is to fold down and snap back into place for a quick feeding. I also like the look of the bra and how deep the front plunges--it doesn't feeling like a nursing bra. You get the appropriate amount of coverage while still ample support. I initially order two colors and I'm so happy I did--now I can always have this bra as an option if one is in the wash (which I've come to find I'm washing bras more frequently with nursing bras).

RS
07/09/2020
Rylee S.
United States United States
Love!

Fits great and is so comfortable compared to other nursing bras. Fits to me while I keep growing through pregnancy! Must have.

LR
07/06/2020
Laura R.
United States United States
Comfy and cute bra

I ordered a size large but ended up being too small of a cup size. I was able to get help and received the right size and a return label to ship back the bra that didn’t fit. It’s very comfortable and is a really cute bra.

AS
07/06/2020
Autumn S.
United States United States
Love!

Most comfortable and versatile nursing bra I’ve ever owned! Would definitely recommend. I was a 32D prepregnancy and ordered a medium. At 9 months pregnant I am on the last closure but I’m still comfortable with stretch and support. Once I give birth they’ll be perfect.

JS
07/06/2020
Jocelyne S.
United States United States
So far very happy!

I’ve been wearing one of the bras that I ordered and so far I’m very happy with my purchase. It’s comfortable. Baby hasn’t arrived yet but it’s nice and comfortable.

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Customer Reviews
4.6 Based on 117 Reviews
Write a Review Ask a Question
  • Reviews
  • Questions
Thank you for submitting a review!

Your input is very much appreciated. Share it with your friends so they can enjoy it too!

Filter Reviews:
AJ
07/12/2020
Alyssa J.
United States United States
This may be my new favorite bra! Order multiple colors--you won't regret it!

This fit is absolutely perfect! I've used many nursing bras and was pleased with how easy the bra is to fold down and snap back into place for a quick feeding. I also like the look of the bra and how deep the front plunges--it doesn't feeling like a nursing bra. You get the appropriate amount of coverage while still ample support. I initially order two colors and I'm so happy I did--now I can always have this bra as an option if one is in the wash (which I've come to find I'm washing bras more frequently with nursing bras).

RS
07/09/2020
Rylee S.
United States United States
Love!

Fits great and is so comfortable compared to other nursing bras. Fits to me while I keep growing through pregnancy! Must have.

LR
07/06/2020
Laura R.
United States United States
Comfy and cute bra

I ordered a size large but ended up being too small of a cup size. I was able to get help and received the right size and a return label to ship back the bra that didn’t fit. It’s very comfortable and is a really cute bra.

AS
07/06/2020
Autumn S.
United States United States
Love!

Most comfortable and versatile nursing bra I’ve ever owned! Would definitely recommend. I was a 32D prepregnancy and ordered a medium. At 9 months pregnant I am on the last closure but I’m still comfortable with stretch and support. Once I give birth they’ll be perfect.

JS
07/06/2020
Jocelyne S.
United States United States
So far very happy!

I’ve been wearing one of the bras that I ordered and so far I’m very happy with my purchase. It’s comfortable. Baby hasn’t arrived yet but it’s nice and comfortable.