The Beautiful Maternity Bra

87 reviews
$ 34.99 $ 31.99
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The New Bloom Maternity and Nursing Bra is your best friend from pregnancy to breastfeeding. Designed with an emphasis on style and fit, without sacrificing comfort, this bra is your go-to for any occasion.

It incorporates our classic design - with a touch of lace and a nice bow for that fabulous feeling - with our groundbreaking UGrow Technology TM. This means your bra will grow and change with you, from early pregnancy to breastfeeding, leaving you with the perfect fit at any given moment.

Learn more about UGrow™ here.

*Our Plus Sizes - These are recommended for women looking for smaller bands but with fuller chests. For example, a Small Plus would be the best fit a 32DD. 

With a wire-free frame, seamless soft cups and 100% breathable cotton, comfort is a given.

The drop-down clasps also allow for easy one-handed use while maintaining support as you breastfeed.

Product Features

  • UGrow™ Technology - the perfect fit all the time
  • 95% cotton for optimum comfort 
  • Incredible breathability
  • Ideal for sleeping and breastfeeding
  • No underwire
  • Steady and gentle support
  • Demi Cup - ideal for less coverage

New Bloom Tip
As a new mom, you will always need at least 3 bras on hand. One to wear, one in the wash, and one in the cupboard for the next day.

Your new job is very hands-on and frequent spills and subsequent washing is all a part of the fun!

For the best fit, we recommend ordering ONE size up! 


You have 30 days from your purchase date to try on your New Bloom purchase.

If you decide to return your item, you can receive a refund if:
The items has not been worn, damaged, or washed,
The item has no stains, odors, or hairs and
The tags are still attached.
*Disposable Pants are non-refundable and cannot be returned.
Size Chart
Customer Reviews
4.6 Based on 87 Reviews
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Kayela R.
United States United States

It’s okay.

This bra lifts and feels supported. The problem is when you’re super ***** but little, the middle doesn’t sit flat. So you get a giant uniboob and with extended wear.. a rash. I got the recommended size and I don’t think sizing up or down would change it. Good quality and well made. Just maybe not great for women with close together, full *******.

New Bloom

Kayela, Thank you for the feedback as we are always looking for ways to improve our products! Thank you for trying New Bloom!

A New Bloom Customer
Cortney W.
United States United States

Super comfy! Excellent customer service

I am in my 3rd trimester and was on the hunt for a comfortable and affordable nursing bra. I stumbled across this brand, and their customer service is great! I ordered one size, ended up being too big, and after chatting with a rep, they recommended a size down (S+). They provided the exchange label, and sent out the new size right away. Super easy! When the new size came, I tried it on. It fits! It's comfy! And it definitely has some room to stretch for when my milk comes in. It's now my favorite maternity bra as well. Size wise, I am 5'9" and I currently wear between a 34-36 DD, depending on who makes the bra. Pre-pregnancy I was a 34 C/D.

New Bloom

Cortney, Thanks so much for all the love! Sizing can be a little tricky sometimes but I am glad we found you a size that works!

Rachel R.
United States United States

Finally a bra in my size

I am so happy I discovered this bra! When I’m not pregnant, I normally wear a 32DDD. My ******* have definitely been growing in the cup but my band size is not changing because I have been suffering with hypermesis gravidarium and so I am not really gaining weight otherwise. I bought the Small Petite size and putting it on gave me relief. I finally had support without feeling like I was trying to force a bra on because none of the sizes from other brands worked for me now that I’m somewhere between a 32DDD-32E. I am 5ft and don’t weight more than 105lbs, for reference. I feel like I may outgrow the cups if my ******* grow further but I’d be happy buy this bra again in another size if that happens. Thank you for making a bra for someone as petite and full chested as I am! I am truly grateful!

Rebecca C.
United States United States

So comfortable

Love that this is cotton. Its hot sweaty like kindred bravely or other brands that are highly marketed. I will definitely buy more. I usually am a 34 C in Victoria's Secret bras but fit a 36 DDD by the end of my pregnancy. I bought this bra in a Large plus and it's great with lots of room in the band. I am curious how a medium plus would fit but this works too as is. Buy it!

New Bloom

We are glad that you love the bras!

Ciara R.
United States United States

Love it!

I am a 34G and have the HARDEST time finding bras I actually fit, alone ones that I like. This bra is amazing. I really like it, I got a size SP which is still a little too small, but overall very comfotable still. I definitely plan on repurchasing but next time I will try the MP

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At New Bloom, we want to let you be the best mom you can be by taking care of this one detail for you. To do that, we’re always innovating, always on the lookout for new products and ways to improve our current ones. Other companies will help you take care of your baby, but we are here to take care of you too.

Designed with you in mind

Using Premium Materials for Maximum Comfort

Click each pink dot to view more product features

Created for mothers everywhere.