Nursing Bras

Moms make a lot of choices, but a maternity bra shouldn't be one of them.

Each New Bloom Nursing Bra is designed to make your decision simple and stress-free, delivering a consistently comfortable fit and functional, stylish features that make #momlife that much easier. From our adaptable, UGrow™ fabric technology, to the mess-tested, life-proof elements that make our bras durable and dependable — we're here to help you hold it all together and support you on your motherhood journey.