The Beautiful New Bloom Maternity Bra - With seamless soft cups, ideal for breastfeeding!

81 reviews
$ 55.00 $ 49.99
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The New Bloom Maternity and Nursing Bra is your best friend from pregnancy to breastfeeding. Designed with an emphasis on style and fit, without sacrificing comfort, this bra is your go-to for any occasion.

It incorporates our classic design - with a touch of lace and a nice bow for that fabulous feeling - with our groundbreaking UGrow Technology TM. This means your bra will grow and change with you, from early pregnancy to breastfeeding, leaving you with the perfect fit at any given moment.

Learn more about UGrow™ here.

*Our Plus Sizes - These are recommended for women looking for smaller bands but with fuller chests. For example, a Small Plus would be the best fit a 32DD. 

With a wire-free frame, seamless soft cups and 100% breathable cotton, comfort is a given.

The drop-down clasps also allow for easy one-handed use while maintaining support as you breastfeed.

Product Features

  • UGrow™ Technology - the perfect fit all the time
  • 95% cotton for optimum comfort 
  • Incredible breathability
  • Ideal for sleeping and breastfeeding
  • No underwire
  • Steady and gentle support
  • Demi Cup - ideal for less coverage

New Bloom Tip
As a new mom, you will always need at least 3 bras on hand. One to wear, one in the wash, and one in the cupboard for the next day.

Your new job is very hands-on and frequent spills and subsequent washing is all a part of the fun!

For the best fit, we recommend ordering ONE size up! 


You have 30 days from your purchase date to try on your New Bloom purchase.

If you decide to return your item, you can receive a refund if:
The items has not been worn, damaged, or washed,
The item has no stains, odors, or hairs and
The tags are still attached.
*Disposable Pants are non-refundable and cannot be returned.
Size Chart
Customer Reviews
4.6 Based on 81 Reviews
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A New Bloom Customer
Addie K.
United States United States

My favorite maternity and nursing bra

I was hesitant to purchase this bra because of the lack of reviews, but I am so glad I did! I have never seen sizing that was for small band size with large cup size, so I was super excited to find that they offered a Small Plus size, I’m normally a 32 D-E while pregnant and nursing, and it fit perfectly. The bra is feminine and pretty, I have never seen a nursing bra that wasn’t embarrassing. So glad I purchased one, and I will be buying more over the next few years of nursing!


Demi fit

I ordered based on the size I was just a few days postpartum, also the size I was when I nursed my first son. Since my milk production is higher with this baby, I am bigger than I expected. The bra fits for the most part, except when I am full, my nipples start to peek out and makes it really incomfortable. I should have ordered the next size up. The fit is Demi style and not full coverage.


Bra is Comfy, Great Customer Service

The bra size I initially ordered was far too small and didn't work for me. I emailed customer service regarding this issue. Robyn quickly responded and shipped the next two sizes up for me to try. They arrived quickly and I was able to determine what size worked for me. Robyn emailed me a return label to send back the bras that didn't work and also shipped out the remaining bras to me in the correct size. So glad to have worked with a company who was responsive, timely, and easily accessible when the sizing wasn't right. I'm very happy with the bras now that I have them in the right size and look forward to getting lots of use out of them!


Super Comfy!

This bra is incredibly comfortable and convenient for nursing! I love that its simple design and matching skin tone allows it to be worn with any shirt you'd like. The snaps hold up great and are easy to snap on one-handed (perfect for nursing in public!). Love, love, love this bra!

Elaine D.

Best maternity bras ever!

When I first opened the package I thought oh no they r too small but when I tried them on they stretched to fit me perfectly and I'm currently 33wks pregnant with twins so I still have a few more weeks to go before my milk will come in and the bra still has some more room to stretch. As there is no under wire it's so comfy I can sleep in them. The cut is perfect and I bought 3 colours nude, mocha and the dark brown colour and I love them all. I'm tempted to get all the other colours!!

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At New Bloom, we want to let you be the best mom you can be by taking care of this one detail for you. To do that, we’re always innovating, always on the lookout for new products and ways to improve our current ones. Other companies will help you take care of your baby, but we are here to take care of you too.

Designed with 'yoo' in mind

Using Premium Materials for Maximum Comfort

Click each pink dot to view more product features

Created for mothers everywhere.