UGrow Technology


Bras that grow with you

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Nursing Bras


A collection for you!

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Why New Bloom?

We're an award winning maternity brand that takes the guesswork out of finding great nursing bras and modern maternity essentials for busy, multi-passionate moms on the go. We've won numerous awards in Australia, including "best nursing bra of the year " from Mother & Baby Magazine. 
Each new bloom bra features our medically inspired U -grow fabric that helps provide a custom fit as your shape expands and contracts throughout your pregnancy and nursing journey. We believe that comfort and support should be available to nursing moms too, even if you're said "farewell" to underwires. 


A One Of A Kind Womens Nursing Bra With A Difference

At New Bloom, our goal has always been to provide women with comfortable maternity bras that are beautiful, practical and provide the support needed for healthy breasts throughout maternity and during breastfeeding.

With our top selection in sizes and styles in a bra for a breastfeeding mother, anyone can find a soft maternity bra and breastfeeding nursing bra that has the fit, feminine style and the value our customers demand with our nursing bra online selection.

All of our womens' nursing bra options are designed with a range of optimal features. Easy to open clasps that are designed to stand up to use, a stylish V-neck low plunging neckline to suit any style of clothing and highly flexible, lightly molded cups for comfort and support are key features in all of the women's maternity nurse bra styles we offer.


A Maternity Bra - Designed with you in mind

Using Premium Materials for Maximum Comfort

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